06 Mar Built to Sell Radio: Market Value vs. Personal Value
In 2013 Mac Lackey licensed the FC Barcelona name to offer soccer camps and immersion trips to young athletes in the United States.
Lackey grew the business to over $10 million in revenue before accepting a lucrative buyout offer that included various desirable benefits for sports fans. In this episode, you’ll learn how to:
- Distinguish between the market value of your business and its personal value to you.
- Piggyback on someone else’s brand equity to grow the value of your business.
- Foster solid relationships with well-known brands.
- Deploy an unorthodox negotiation technique to get the deal terms most important to you.
- Avoid a shady tactic used by acquirers to get your business for a discount.
