25 Apr Built to Sell: Inside the Mind of an Acquirer: The Case for Unsexy
Jon Pole has acquired 19 traditional radio stations. On paper, it’s an industry many assume is in decline. But for an experienced buyer like Pole, these deals are less about media trends and more about community, cash flow, and culture.
In this edition of Built to Sell Radio, part of our Inside the Mind of an Acquirer series, you discover how to:
Understand what professional buyers look for in traditional businesses
Position your company for someone who values consistency over hype
Justify a five-to-seven-times multiple in a slow-growth market
Replace emotional equity with operational systems
Keep your team intact post-sale—without triggering mass exits
Avoid being undervalued just because your industry isn’t trendy
Simplify your exit for a smoother, cleaner handoff
If you run a Main Street company—or a traditional business in an industry that’s lost its shine—this episode shows how an acquirer sees your value, even when others don’t.
