20 Aug Village Wellth: Proprietary Search: Finding deals before they hit the market
In this episode of 7 Minute Takeover, Elizabeth MacRae and Eamonn Gamble unpack the strategy of proprietary search—direct outreach to business owners who aren’t officially selling their companies. They explore why some buyers pursue this path, weighing the pros—like less competition, better terms, and stronger seller relationships—against the cons, such as guiding unadvised owners through a slow and uncertain process.
Elizabeth breaks down two key approaches:
– Mass outreach campaigns that play the numbers game
– Targeted, researched outreach designed to connect with high-fit businesses
They also explain how your resources—time versus money—should guide whether you manage the process yourself or outsource.
