03 Mar Acquisitions Anonymous: The Porn Blocker App That Prints $100K a Year
In this episode, the hosts break down a fascinating SaaS listing sourced from the University of South Carolina’s entrepreneurship-through-acquisition class. The target? A one-year-old porn-blocking “digital wellness” app based in Michigan generating $180K in gross revenue, ~$8.8K in monthly recurring revenue, and an eye-popping 85% margin—all driven by a single YouTube video.
Key Highlights:
– $180K gross revenue, ~$8.8K MRR, ~85% margins, ~600 subscribers
– 100% of traffic from a single YouTube video (massive concentration risk)
– Asking 5.6x multiple despite minimal infrastructure and inconsistent listing details
– Easily replicable tech stack? Likely VPN-based content filtering
– Major upside via influencer/UGC marketing in health & wellness channels
