02 Oct BBHQ: Inside the Seller’s Mind: What Brokers Miss About the Emotional Side of an Exit, October 6th
Selling a business isn’t just a financial decision. For many owners, it means letting go of something they’ve spent years building, which can bring fear, uncertainty, second thoughts, and emotions that impact the transaction.
In this session, we explore the psychology behind a business exit, what brokers often miss about the seller’s emotional journey, and how to recognize and manage those emotions before they create friction or derail the deal.
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