10 Dec Communicating with Consistency, Authenticity, and Intent
In this latest session, we covered how to express your strategy through language, tone, and rhythm that fees aligned with your values and connects with...
Archive
12 Nov Defining Who You Are, So the Market Doesn’t Do It for You
In this session, we built your Brand Snapshot — a one-page blueprint that connects your market insights to your mission, vision, values, and customer avatar....
22 Oct Brand the Broker: Finding Your Place in the Market: How to Define and Own Your Position
This session of Brand the Broker shifted the focus from your market to you and how to claim a clear, credible, and differentiated position within...
08 Oct Brand the Broker: Competitor Research
Last session, we looked at what prospects see when they research brokers and their listings. This week: we saw what happens when we turn that...
10 Sep Brand the Broker: What Your Prospects Really See When They Research You
What does it look like when both sellers and buyers actually encounter your marketing? This week, we found out by researching brokers exactly as prospects...
