Franchise Rules of Thumb — D to K

Franchise Rules of Thumb — D to K

See blog entry on 4/11/2011 for more info on Franchise Rules of Thumb plus instructions on how you can contribute franchise sales information.

 

Name of Franchise Selling Price as a % of Sales or SDE Multiple See Notes Below
Dairy Queen 45 to 50%
Deck the Walls 35 to 40%
Del Taco 90%
Dick’s Wings and Grill 35%
Dollar Discount Stores 20%
Domino’s Pizza 50 to 55%
Dream Dinners 45%
Dr. Vinyl 75%
Dry Cleaners USA 55%
Dunkin’ Donuts 75 to 80% (1)
Eagle Transmission Shops 40% (2)
Environment Control 42%
Fantastic Sams 35 to 40%  (3)
Fast Fix (Jewelry) 80 to 85%
Fast Frame 32%
FasTrac Kids 45 to 50%
Fast Signs 42 to 46%
FedEx Ground  65 to 70%
Firestone Tire Stores 35%
Floppy’s Mouse Club 70 to 75%
Foot Solutions 55 to 60%
Framing & Art Centers 60%
Franklin’s Printing 52%
Friendly Computers 35 to 40%
Friendly’s Restaurant 40%
Geeks on Call 60%
General Nutrition Centers 40%
Godfather’s Pizza 28%
Goin’ Postal 30 to 35%
Goodyear Store (Business Opportunity) 35%
Grease Monkey International 58%
Great Clips 1 to 1.5 SDE
Great Harvest Bread Co. 3.3 to 3.4 SDE
Great Steak & Potato 55 to 60%
Grout Doctor 89%
Hallmark Cards 40%
Harley-Davidson Motors 87%  (4)
Heavenly Hams 48%
Home Team Inspection 36%
Honest 1 Auto Care 70 to 75%
House Doctor 24%
Hungry Howie’s Pizza & Subs 35 to 40%
Huntington Learning Center 60%
i9 Sports 65 to 70%
Iceberg Drive Inn 40 to 45%
Jani-King 26%
Jersey Mike’s Subs 50%
Jiffy Lube 50%
Jimmy Johns 65 to 70%
Johnny Rockets 80 to 90%
Jon Smith Subs 20%
Juice It Up 24%
Kentucky Fried Chicken (KFC) 30 to 35%
Kwik Kopy (printing) 50 to 60%
Kuman Math & Reading Centers 45 to 50%

NOTES:

(1) In … Dunkin Donuts shops now sell for 75 – 125% of annual sales, depending mainly on geography. It’s about 125% in New England, 100% of sales in the Mid-Atlantic States, and lower in the South and Midwest. There really is not a Dunkin Donut market in the West. A sale in Colorado was reported that sold for 22% of sales.

(2) Eagle is a Texas based franchise www.eagletransmission.com. They are the strongest transmission franchise in the Dallas area with 21 locations and are a minor player in Houston and Austin. The attraction is the royalties at 4% in Dallas and 6% Houston and Austin, and the training is “hands on” locally.

(3) These stores sell for maximum 2 times SDE versus $120,000 to $150,000 + for new. 10 to 12 sales have been reported at 2 times SDE for absentee owner stores (most are) and 2 times SDE + manager’s salary of owner operated.

(4) Netted $2,100,000 and seller retained 20% of ownership