07 May Developing Your Brand Webinar 5/7/2020
“Simply put, your brand is your promise to your customer. It tells them what they can expect from your product and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.”
Branding is the primary element in crafting a business intermediary marketing platform as it impacts every area of your business. It is the foundation of your marketing, lead capture, lead nurturing, and deal making.
We covered the following topics:
- What is branding and how to develop your brand
- How to create a brand statement
- Understanding the brand of our industry
- How to avoid broken branding