Why Does Your Business Need Google Reviews?

Why Does Your Business Need Google Reviews?

In today’s business climate, reviews are the differentiator. Years ago, people commonly asked for references when they were vetting a product or service. But these days when your potential clients are searching for a business broker or M&A advisor, they are likely to conduct research on their own and look to read online reviews from your post clients.

Google reviews can give you a big credibility boost without requiring you to spend a dime. Let’s take a look at some of the key benefits.

1. Increase Credibility & Trust

According to statistics, approximately 91% of consumers read reviews to determine credibility of a local business. In fact, 84% of consumers say the positive reviews have helped them gain trust.[1] Without the reviews, that level of trust would not have been established.

Needless to say, people trust Google. The fact that these reviews are on a 3rd party website increases transparency. These reviews have much higher value than testimonials posted on the actual business website.

2. Improve Business Conversions

Once a potential client gains trust in your company through reading Google reviews, it is more likely the conversation will get converted to an actual business transaction.

3. Customer Feedback Loop

When your customers write reviews about your business and posts them on Google, these reviews often clearly mention details about working with you.  Through this means, future customers become educated. These reviews can also serve as a feedback loop for you if things need improvement.

4. Increases Online Reputation & Visibility

The power of online marketing methods you might be using to promote your business will be amplified, as users will become more attracted to your business due to 5-star reviews. This factor increases online traffic to your website and an increase in leads and business.

Another fact to be conscious of is that your clients will review your products or services whether you want them to or not. If you fail to set up Google reviews, you’re missing out on the opportunity to gain a level of control and visibility.

How to Set Up Google Reviews

1. Create a Google My Business account.

Visit https://business.google.com/ to sign in or create a Google account for a business.  Complete the step by step process by filling required information like your email address, phone number, business details, etc.

2. Ask clients to review your services

Start sharing your Google My Business URL with clients and ask them to post reviews about your firm. When asking for reviews, you can mention to clients that their review will help everybody else make an informed decision when they are looking for help. It is important to ask the client to do this within few days of closing your transaction. If more time goes by, clients may be less motivated to post a review for you.

3. Remind clients

Everybody is busy. Therefore, there is a chance that your clients might forget to write a review. In this case, we recommend reminding them to do so.

Through the above-mentioned process, you can begin generating reviews for your business. Of course, it goes without saying that you can only guarantee good reviews only when you are maintaining a level of excellence that is recognized by your buyers and sellers.

[1] https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html

 
 
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