26 Jan Book Launch with John Warrilow – The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting On Top Webinar 1/26/2021
This edition of our Industry Veterans, Experts & Updates features returning guest John Warrillow, Founder of The Value Builder System™. In this edition, John makes a stop on his book tour launch to discuss his new book entitled The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting On Top
As a practitioner with Business Sales in the Main Street and Lower Middle Market your primary competitor for business is not necessarily another Broker. Your biggest rival grabbing market share these days is likely Business Owners that think they can sell their company on their own or – with the help of an Attorney or maybe even just a CPA. Some industry estimates are as low as only 3 out of 10 businesses are sold through Intermediaries.
Whether or not you agree, we’re excited to bring John Warrillow to our webinar series to introduce a new book you can use as a tool to help make the case with the importance of hiring a Business Broker or M&A Advisor. John just released this new book in his series that makes a strong case for the imperative with why a Business Owner needs to hire us to guide them through exiting their business.
You may ask why you would need John’s book when you can write content with the benefits of hiring you on your own. Simply stated, Business Owners will be much more inclined to believe what others have to say about you than what you say about yourself on your own. This is why testimonials are such a useful sales tool, and The Art of Selling Your Business is quickly becoming one of the ultimate tributes to our work in the industry.
John Warrillow is not a Business Broker or M&A Advisor, so he’s not a competitor. John worked with seven Business Intermediaries including our very own George Giles, to ensure the book recommends strategies used by only the best of the best in our industry. The book includes six reasons why every Business Owner should Hire a Business Broker or M&A Advisor. By using The Art of Selling Your Business as a sales and marketing tool, you get an independent third-party endorsement with the importance of hiring a professional with you having to sell yourself.
John has put together several unique offers for Business Brokers and M&A Advisors that want to use this book as a sales and marketing tool that you can take advantage of at by going to: builttosell.com/selling/