Built to Sell Radio: The Happy Exit

Built to Sell Radio: The Happy Exit

Prantik Mazumdar and his business partner Rachit Dayal built Happy Marketer, a digital marketing agency, to more than $10 million in annual revenue before they decided to sell to Dentsu Aegis Network. Mazumdar and Dayal agreed to sell for around 7 times EBITDA,  40% of which was paid up front with the remainder available in a four-year earn-out tied to the future profitability of Happy Marketer.

In this episode, you’ll be drinking from the firehose as Mazumdar describes how to:

  • Get your customers to finance your business instead of giving up equity to investors.
  • Use partners to boost your credibility and attractiveness to acquirers.
  • Get “acquisition ready”.
  • Time your exit.
  • Maximize your chances of hitting an earn-out (and the biggest mistakes to avoid when structuring your deal).
  • Use an acquirer narrative to boost your value in their eyes.
  • Pick your lawyers.
 
 
Exciting News: A New Business Brokerage Website Is on the Horizon! Keep an Eye Out for Updates.
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