21 Feb Built to Sell Radio: Why Robert Glazer Sold His $28 Million Agency
Robert Glazer started an affiliate marketing agency called Acceleration Partners in 2007. Glazer never took outside capital and grew Acceleration to almost $28 million in sales before he sold a majority interest to Mountain Gate Capital in 2021.
There’s lots to like about the first in this two-part interview with Glazer including how to:
- Know when your business may have outgrown your financial capacity to own it (Glazer will explain).
- Distinguish between owner and manager incentives.
- Create your phantom equity program for key managers.
- Structure your deal with a private equity buyer.
P.S.: look out for part 2 next week where we ask Glazer how he evaluates potential acquisitions in his new role of buyer of businesses.
