Built to Sell Radio: Maker vs. Manager

Built to Sell Radio: Maker vs. Manager

In 2019, Ben Tossell was a frustrated entrepreneur, launching products nobody bought. His contacts showed little interest in his concepts but were curious about how he built his online offerings – especially because Tossell admitted he didn’t know how to code.

Tossell decided to create videos of how non-technical people could launch online products and put them behind a paywall. He got his first 15 orders for the “how-to” videos on the back of one email he sent to his contacts and realized he might be on to something. Two years later, Tossell’s company Makerpad, had around $500,000 per year of revenue when the automation giant Zapier acquired it.

Tossell took the cash, bought a house and an Aston Martin for the driveway, and continues to run Makerpad as an independent division of Zapier.

In this episode, you’ll learn how to:

  • Identify a product idea with the potential to become a business.
  • Leverage Twitter to build your business.
  • Raise capital without dealing with venture capitalists.
  • Decide between the lifetime membership vs. subscription business models.
  • Know if you’re a “maker” vs. “manager”.
  • Value your business for an investor and why that may be different in the eyes of an acquirer.
 
 
Exciting News: A New Business Brokerage Website Is on the Horizon! Keep an Eye Out for Updates.
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