Built to Sell Radio: The Lifeboat Exit

Built to Sell Radio: The Lifeboat Exit

In the first episode of “The Grinder” series John Warrillow is joined by John Whiting.

In 2017, John Whiting started Digital Kryptonite with the goal of providing business owners with more leads. Helping his clients mine LinkedIn, Whiting quickly grew his company from zero to seven figures within a year. The company saw massive growth month-over-month when suddenly Whiting received a message from his credit card processor that his account was being shut down.

Although 98% of Whiting’s customers were happy, 2% were not, which led to a greater dispute rate than Stripe allowed. This ultimately led to Whiting being placed on the Match List, which inhibited his ability to process payments. Suddenly, the seven-figure business Whiting had built was in jeopardy.

With little faith left, John received an email from a friend asking to buy his company. In his own words, it was a “lifeboat,” and Whiting jumped on with both feet.

In this – the first-ever edition of The Grinder –, you’ll discover how to:

  • Prevent your company from getting on the “Match List”.
  • Transfer payment processing accounts without losing all your clients.
  • Use reviews to bolster your social proof.
  • Present your flaws as opportunities to a potential acquirer.
  • Handle a last-minute attempt by an acquirer to lower your company’s value.
  • Spot a buyer’s weakness to get the most money for your business.