01 Aug Built to Sell Radio: Selling Your Side Hustle
Jeremy Nagel started his entrepreneurial career teaching clients how to get the most out of Zoho, a popular CRM platform. Nagel began cultivating a small following on YouTube by sharing his advice for Zoho enthusiasts.
Given his status in their ecosystem, Zoho approached Nagel about creating an SMS plug-in for their application to allow users to text their clients while using Zoho. Nagel developed the application while keeping his day job. Despite only dedicating one or two days a week to its growth, the feature quickly became one of the top five applications in the Zoho marketplace.
Two years later, Nagel received a LinkedIn message from the head of corporate development at MessageMedia with a lucrative exit offer he could not refuse. In this episode, you’ll learn how to:
Identify new business opportunities inside pre-existing software platforms.
- Motivate your employees using an unorthodox technique.
- Build trust with your customers using YouTube.
- An innovative way to communicate with your advisor in the heat of a negotiation.
- Avoid making one of the most common mistakes owners make during due diligence.
- Leverage five-star customer reviews in a negotiation to sell your business.
