Built to Sell Radio: Bootstrapping to a $200 Million Exit

19 Sep Built to Sell Radio: Bootstrapping to a $200 Million Exit

In 2012, Patrick Campbell founded ProfitWell to help SaaS companies increase revenue and reduce churn by managing their data in a single place.

After bootstrapping the business to 8-figures, Campbell decided it was time to raise money. While seeking a financial investor, Paddle approached him with an acquisition offer. Soon after, in 2022, Campbell sold ProfitWell to Paddle for over $200 million. In this episode, you’ll learn how to:

• Avoid the biggest mistake when bringing on Founders.
• Incentivize employees using a surprising method.
• Decide whether to raise money or sell your company.
• Negotiate your way to the highest offer.
• Create a competitive marketplace for your business.
• Prevent the most critical error made during due diligence.