24 Oct Built to Sell Radio: Looking Smaller to Make Your Company Bigger
In 2008, Gavin Hammar started Sendible, a platform that allows companies to manage all their social media accounts from one place.
The company grew steadily until 2016, when Hammar hit a sales plateau. Challenged to combat a high churn rate, Hammar took several unique steps to humanize his business.
Becoming a more approachable brand worked. Sales increased by 30% year-over-year and by 2021, Sendible had 47 employees when they were approached by ASG with an acquisition offer Hammar couldn’t refuse. In this episode, you’ll learn how to:
- Humanize your business without becoming a bottleneck.
- Bootstrap a seven-figure company while keeping 100% of your equity.
- Create a white labeling program (without losing control of your brand).
- Slash your churn rate by implementing one simple tactic.
- Turn customer feedback into online reviews using an elegant approach.
- Avoid a common mistake a lot of founders make at the LOI stage.
