12 Dec Built to Sell Radio: Libsyn’s Acquisition of AdvertiseCast: The Tell-All
In 2016 Trevr Smithlin and Dave Hanley founded AdvertiseCast, a marketplace connecting podcasters with advertisers. The company experienced tremendous growth, doubling revenue year-over-year until 2020. That’s when the uncertainty triggered by the COVID-19 pandemic caused Smithlin and Hanley to consider their strategic options.
In March 2021, Smithlin and Hanley signed an acquisition agreement from Libsyn for $30 million. In this episode, you’ll learn how to:
- Build a strong relationship with your co-founder.
- Retain top talent using a counterintuitive approach.
- Ensure your business can thrive without you.
- Utilize an unconventional sales strategy to establish trust with a prospect.
- Employ a crafty negotiation tactic to increase an acquirer’s offer.
