Built to Sell Radio: Revolutionizing the Way We Plan Our Careers: Discover the Impact of Sokanu with the Founder, Spencer Thompson

Built to Sell Radio: Revolutionizing the Way We Plan Our Careers: Discover the Impact of Sokanu with the Founder, Spencer Thompson

In 2012, Spencer Thompson founded Sokanu, a career assessment platform aimed at replacing the outdated assessments that existed at the time. Sokanu’s “Career Explorer” quickly became one of North America’s most prominent assessment tools and was adopted by the U.S. Government and top colleges around the world.

The assessments were a huge hit with job seekers, yet Thompson struggled to generate sales. Rather than fix his revenue model, Thompson looked for an acquirer who would value his enormous user base. Soon after, Sokanu received a lucrative acquisition offer from Penn Foster, an online educational institute. In this episode, you’ll learn how to:

  • Utilize “dominance theory” to prop up the value of your company.
  • See patterns in historical data you can capitalize on.
  • Discover the hidden value inside your business.
  • Determine what terms are negotiable when selling your business.
  • Define why your company exists.
  • Find an ideal buyer for your business.