06 Feb Built to Sell Radio: Inside HubSpot’s Surprising Acquisition of the Hustle
Sam Parr founded the Hustle, a media company that delivers business and tech news to millennials in an engaging and relatable way, in 2015. The business was an instant hit with readers, generating millions of page views in only a few months.
By 2020 Sam Parr had grown the Hustle to $15 million in revenue, attracting the attention of tech giant HubSpot. A few months later, the tech conglomerate acquired the Hustle in a lucrative eight-figure deal. In this episode, you’ll learn how to:
- Find top talent before others do.
- Grow a passionate audience base.
- Raise your prices without upsetting your customers.
- Defeat the market leaders in your industry.
- Boost your acquisition offer using a surprising negotiation technique.
