03 Apr Built to Sell Radio: How to Avoid Getting Trapped in a Low-Valuation Industry
In 2016, Jeremy Parker co-founded Swag.com to offer branded promotional products for businesses. Parker and his team developed a powerful online platform that enables customers to order products through their unforgettable website.
Thanks to Swag.com’s innovative approach and memorable domain name, the company generated $30 million in revenue by 2020. However, when Parker began to explore acquisition offers, potential buyers viewed Swag.com as just a distribution company, which is typically valued in the low single digits of EBITDA.
Fortunately, Parker met the founder of Custom Ink, who recognized that Swag.com was more than just a traditional promotional products business – it was a technology company. Custom Ink made Parker a lucrative acquisition offer, and in this episode, you’ll learn how to:
- Prevent potential investors and acquirers from undervaluing your business.
- Buy a seven-figure domain without paying up front.
- Leverage a blue-chip client to attract dozens of new customers.
- Secure funding without giving up a large portion of your equity.
- Use a surprising customer feedback technique to improve your business.
