12 May Acquiring Minds: How to Survive Buying a Business When Sales Plunge 95% | Jess Safir Interview
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Jesse Safir bought a printing business in Manhattan in 2019. Nine months into his acquisition, things were going well. Then Covid descended, and Jesse’s sales plunged 95% in literally 2 days. This is the story of one acquisition entrepreneur’s march through a generation-defining moment, how he held on and was able to come out the other side.