Built to Sell Radio: How to Create Sticky Customers

Built to Sell Radio: How to Create Sticky Customers

In 1998, Lori Morton founded AerieHub, a customizable mobile app that helps facility managers efficiently control building information and operations, including compliance records, blueprints, and employee training.

Morton onboarded industry giants such as Netflix, Michelin Tires, GE, Bosch, and others reaching over $1 million in annual recurring revenue. Thanks to a rigorous onboarding process and exceptional customer service, Morton lost only two clients in 24 years.

In 2022, JDM Technology Group acquired AerieHub in a lucrative 100% cash upfront deal. In this episode, you’ll learn how to:

  • Create sticky customers that never leave.
  • Use strategic partnerships to grow your business.
  • Sell to industry giants.
  • Position your company to be desirable to an acquirer.
  • Choose an acquirer that best aligns with your core value.