Glen Cooper on The Future of Business Brokerage: 5 Tools We Need for the Years Ahead! – Tool #3: Our Differentiation Tool Webinar, 5/30/2023

Glen Cooper on The Future of Business Brokerage: 5 Tools We Need for the Years Ahead! – Tool #3: Our Differentiation Tool Webinar, 5/30/2023

In this webinar Glen continued his current 7-part webinar series. In this 4th-in-the-series webinar, he reviewed what we covered so far in his series, introduced us to what is actually Tool #3 in his 5-tool “kit”, then offered his take on the issues of the day, particularly in the wake of the Orlando IBBA Conference!

This webinar includes:

1) A review discussion of How to Predict the Future, the Five Fundamental Tools and the “latest wrinkles”. Yes, there is a way to predict the future! But, for folks who missed Parts 1-3 in February, March and April, Glen will summarize what we discussed in those previous sessions before marching on.

2) An introduction to Tool #3, Our Differentiation Tool. Learning business brokerage is like drinking from a firehose! Right! Especially when you’re new to this field, it’s just awful. But, today, with artificial intelligence (AI) changing the landscape so quickly and dramatically, we’re ALL back on the learning curve that seems to kill our soul!

How do we now choose the path we should take to become the best business broker in our market? Just exactly what do we need to demonstrate to clients what we can really do for them? 

Glen will share his own personal journey with us – even things that have happened to him just since the conference last week in Orlando! – and tell us what his latest thinking is on this subject.

3) Finally, an OMG! discussion. Either as a “newbie” to business brokerage or as an “oldie,” each of us now finds ourselves asking, “Who the hell has time to learn all this crap!!!” Glen’s going to teach us the best answer (well, at least his proposed best answer) to this very relevant question.

From the moment we engage our seller prospects in initial meetings, until we work with our seller clients and their professional advisors at the closing, we need to be thinking of just how a buyer is going to buy the business we’re selling. Everything we do would be made better if we could predict the future. Right?

We also need to keep our “eyes on the prize,” though, as we try to make sense of what we’re doing each day to learn and move forward and still have a personal life!  Is this what Glen’s series is about? Therapy for business brokers?  Well, maybe. You’ll figure it out.

Perhaps the most important element is that we have to keep it simple, so that everyone understands why we’re doing what we’re doing, especially us!  We also need to keep a sharp eye out for disruptors! Disruptors are the things we can’t predict. S&!!t happens!

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