04 Mar Acquiring Minds: When You Buy a Glorified Job, Not a Business | Tato Corcoran Interview
One of the classic pitfalls when buying a business is: Mistaking what is essentially a glorified job for the owner, for an actual business. Case in point: Today’s guest Tato Corcoran bought a manufacturing business. But one that the owner had optimized for a comfortable life, to the detriment of everything else about the enterprise. When Tato took the keys, the business was doing just $400,000 revenue; employed 3 people; hadn’t maintained equipment; and hadn’t raised prices in a decade. And oh by the way, Tato knows nothing about manufacturing. For the first 4 months of her ownership, she cried on her kitchen floor — every day. Well, 18 months later, and Tato has more than doubled revenue. 2023 closed with over $1m in sales. Buckle up for this adventure with Tato Corcoran, owner of Brandt Molded Marble.
