11 Oct How Luke Peters Turned a Used Bar Fridge into an $80M Acquisition Target
Luke Peters started off by reselling everyday appliances like bar fridges online. Eventually he built a brand and shifted to selling his products on big e-commerce retailers. Peters grew NewAir to $80 million in revenue before selling it for a lifechanging windfall in 2022.
In this episode of Built to Sell Radio, you’ll discover how to:
Think about something Peters calls “The 10% Rule.”
De-risk your business in the eyes of an acquirer.
Weed out charlatan acquirers that don’t have the money to buy your business.
Answer the critical question every buyer asks.
Peters provides a masterclass for turning nothing into something valuable.
