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Working with First-Time Business Buyers: Setting Expectations

01 Apr Working with First-Time Business Buyers: Setting Expectations

Posted at 03:15h in Webinar Archive by

First-time business buyers come with excitement… and often, unrealistic expectations. As a broker, your ability to guide them through the process can make or break a deal.

Join us for this week’s BBHQ Become a Better Business Broker live stream on Tuesday at 9am PST / 12pm EST, where we’ll cover Working with First-Time Business Buyers: Setting Expectations.

In this session, we’ll dive into:

  • The mindset of a first-time buyer: and the common misconceptions that can slow deals down.
  • What buyers expect vs. reality: from financing and seller training to deal timelines and advisor roles.
  • The broker’s role in managing expectations: educating early, asking the right questions, and guiding buyers with honesty and clarity.
  • You’ll walk away with actionable strategies to help first-time buyers feel confident and prepared – while keeping your deals on track.

If you’re ready to start taking more control of your pipeline, view the livestream here: