02 May Built to Sell: How Greg Alexander Got $162M for a 30-Person Firm—and What He’s Learned from Watching 50 Other Exits
Greg Alexander sold SBI, his 30-person consulting firm, for $162 million. Since then, he’s had a front-row seat to 50 other service firm exits through his peer group, Collective 54. In this episode of Built to Sell Radio, Greg breaks down what separates firms that sell from those that stall.
This is a Mastering the Deal episode of Built to Sell Radio—designed to help you punch above your weight in a negotiation to sell your business.
In this episode, you discover how to:
Think like an owner instead of an operator
Justify a premium multiple with proof, not promises
Build recurring revenue—even in a consulting firm
Identify the new buyer questions around AI and tech enablement
Replace founder dependency with a promotable team
Position your firm as a “puzzle piece” for a strategic acquirer
Avoid unforced errors that kill deals late in the game
If you run a service business, this is required listening. Alexander lays out what a buyer’s diligence checklist looks like—and what founders need to prepare before trying to sell.
