25 May From Risk to Opportunity: Mastering Strategic Due Diligence
In this episode of the 7 Minute Takeover, host Liz McRea is joined by Israel Peck, CEO of Cratic AI, to dive into the concept of strategic due diligence, an essential but often overlooked part of the acquisition process. While traditional due diligence focuses on verifying financials and operations, strategic due diligence goes a step further, helping buyers identify how to create additional value post-acquisition. Israel introduces the value chain framework, marketing, sales, operations, and customer service, as a lens for evaluating a business’s potential. He also shares practical tips on what questions to ask the current owner, how to assess where the real leverage points are, and why understanding the companyā€™s culture is just as important as its numbers. Whether you’re new to M&A or looking to refine your approach, this episode offers key insights to help you buy smarter and grow faster.
