23 Jun Acquiring Minds: The Path from $2.5m to $60m in a Tree Business
Brian Hartman, today’s guest, found near-perfect alignment between his background and the business he acquired. Having built two tree service businesses in Atlanta, he was well-equipped when the opportunity arose to purchase another in the same industry. Though he explored other sectors during his search, returning to trees allowed him to quickly succeed—nearly doubling the business in his first year. While his deep industry experience gave him a strong head start, Brian’s success wasn’t solely due to insider knowledge. He implemented effective strategies that could apply to any business buyer, such as sharpening digital marketing and operational efficiency. His story offers valuable lessons even for those looking to buy businesses outside their current industry. Brian recently expanded further, acquiring a second business in a region where he had no existing network, showing his ability to adapt and grow beyond familiar territory. Adrian Pinto, who invested in Brian’s venture, played a key role in fueling this growth. The two were introduced through Acquiring Minds, where Adrian has been interviewed multiple times. Brian’s journey highlights the power of leveraging past experience, building strategic partnerships, and embracing modern marketing to accelerate success in business acquisition.
