27 Jun Built to Sell: Ben Leonard on Watching His $6M Business Fall Apart After the Exit
In this episode of Built to Sell Radio, Ben shares what happened after he sold, how his brand unraveled under new ownership, and what he learned when he tried to buy it back.
You discover how to:
Avoid the most common mistake sellers make when negotiating an earn-out
Protect your brand’s reputation after the sale
Decide when to walk away from a buyer—and when to lean in
Use emotion to your advantage in a negotiation
Vet an acquirer (not just the deal)
Know when it’s worth buying back your old business
Even if you’ve never sold a product online, Ben’s story offers critical lessons for anyone planning to sell a company.
