10 Jul Acquiring Minds: From Sales Freefall to $1.2M/Month
Today’s guest was seeing sales at the business he’d just bought decline — fast. He was within months of the precipice. In our conversation, Ryan Adams explains how he not only pulled back from that precipice, but turned the business into a thriving machine. The business sells a premium paint brand, Rhino Shield, to home owners. They also then do the painting, but as you’ll here this is not a traditional painting company, with tight margins delivering a commoditized service. The pricing, positioning, and sales process are all different. What also feels different and surprising, is that Ryan doesn’t see it as a painting business at its core. It’s a marketing & sales organization. This point about being a marketing & sales org is key for a couple reasons. Second point is about opportunity. Here is Ryan Adams, owner of Rhino Shield of Florida.
