21 Aug Acquiring Minds: 4th Time’s the Charm: 3 Broken Deals to Buy a Great Business
These days when you hear “marketing agency,” you probably think a dispersed, remote team of graphic designers, social media managers, and Google ad buyers. But envision instead the traditional agency, the Mad Men-style, in-person office experience where creative types are ideating, iterating, challenging each other. The campaigns are less about conversion rates and ROAS and more about spreading ideas. That’s the type of agency that today’s guest bought. At age 57, Bryan Houck set out to buy a business for his next chapter. He hired a buy-side advisor, Calder Capital, whose name you have heard on this podcast, and who happened to be based in Bryan’s own Grand Rapids, Michigan. We hear all about the experience (and costs) of working with a buy-side advisor, which I increasingly feel is a strong if overlooked option for many searchers. That and much more in this interview with Bryan Houck, owner of Extra Credit Projects.
