Acquisitions Anonymous: Why This $12M SaaS Might Be a Massive Broker Trick

01 Aug Acquisitions Anonymous: Why This $12M SaaS Might Be a Massive Broker Trick

Posted at 04:56h in Webinar Archive by BBP Staff 0 Comments

This episode dives into a $12M listing for a SaaS and marketing company serving the self-storage industry. The business boasts $3M in ARR, $4.3M in 2024 revenue, and $970K in cash flow—with 750 clients across 1700 locations and a tech stack promising AI-powered pricing, 3D unit visualization, and more.

Key Highlights:
$12M asking price, $970K cash flow, 44 employees
70% of revenue claimed as SaaS, but unclear definition
Self-storage tech includes ID verification, 3D visualizations, AI pricing
Strong ARR growth, but murky line between SaaS and marketing services
Hosts suspect broker repositioning to justify a high multiple