12 Dec Built to Sell: 3 Non-Negotiables to Walk Away Clean and Turn Your Expertise into Recurring Revenue
In this episode of Built to Sell Radio, you discover how to:
– Draw your own “no earn-out” line without scaring off every buyer
– Trade a little headline price for a lot more certainty on closing
– Use clean books and recurring revenue to justify more cash up front
– Roll only a sliver of equity and still get a meaningful second bite
– Explain lifestyle decisions (like keeping your team through COVID) so a buyer sees value, not weakness
– Protect your future by refusing to work for the acquirer, yet still support a smooth transition
– Walk away when a lender slips in last-minute terms that could haunt you years after the sale
If you are the expert in your business and you are worried you will get trapped working for your buyer, Krista’s three non-negotiables offer a clear blueprint for structuring a deal on your terms. Built to Sell Radio is the podcast designed to help you punch above your weight in a negotiation to sell your business.








