20 Mar Acquisitions Anonymous: $37M for Jet Skis?! Inside a Lake Powell Rental Empire
This episode dives into a $36.9M boat and powersports rental business on Lake Powell, featuring a massive asset base that includes Mastercraft wake boats, jet skis, ATVs, service vehicles, commercial buildings, and even RV storage. The business rents luxury boats for as much as $2,500 per 8-hour rental and operates across multiple marinas at one of the most popular recreational lakes in the United States.
Key Highlights
$36.9M asking price for a Lake Powell recreation rental business with boats, jet skis, ATVs, real estate, and RV storage.
Luxury wake boats rent for ~$2,500 for 8 hours, with delivery packages up to $15K for destination rentals.
Highly asset-heavy business model where ROI depends on fleet utilization and replacement cycles.
Critical dependency on marina access and tourist traffic for lead generation.
Complex accounting considerations including depreciation, resale of equipment, and potential tax recapture.
