27 Aug Acquiring Minds: The Ferrari of Signage: $9.5m Pipeline in 6 Months
When wildfire swept through Yellowstone, it destroyed nearly every park sign in its path except the porcelain enamel panels made by today’s guests’ business. Those durable signs, simply cleaned and reinstalled, are the specialty of Winsor Fireform, a 40-year-old Seattle-area fabricator acquired in December by Andrew Sova and Alex Clark.
Former colleagues at BCG, Andrew and Alex chose manufacturing over software, betting that porcelain enamel fused to steel is a product AI can’t replace. Their work appears everywhere from New York City subway stations to Yosemite and even underwater dive sites. Listen for how they structured a conservative SBA acquisition and why Winsor is the first long-term holding in their new holdco, Novo Foundry. Also don’t miss the negotiation over working capital, where deposits and works-in-progress turned into one of the deal’s biggest challenges. Here are Andrew Sova and Alex Clark, owners of Winsor Fireform.
