Restaurant Realty: Peter Cooperstein | Co-Founder, Amici’s East Coast Pizzeria

Restaurant Realty: Peter Cooperstein | Co-Founder, Amici’s East Coast Pizzeria

In this episode of the Restaurant Dealmaker Show, host Steve Zimmerman sits down with Peter Cooperstein, co-founder of Amici’s East Coast Pizzeria, to explore the entrepreneurial journey behind one of the San Francisco Bay Area’s longstanding pizza brands.

From his early career in the computer industry to launching Amici’s in 1987 with business partner Mike Forder, Peter shares the lessons learned from building and operating a multi-location restaurant business. He discusses the importance of finding the right business partner, developing a strong company culture, maintaining food quality, and making strategic decisions during challenging times.

From how Amici’s has adapted to the rise of third-party delivery platforms, virtual restaurant brands, online ordering, and changing consumer dining habits. Peter explains why smaller restaurant footprints, customer relationships, and operational flexibility are increasingly important in today’s restaurant environment.