15 Jun Advertising Businesses Online – Why It Is So Important
In the time of COVID-19, even more of our lives have shifted into the online space. The only way we have been able to shop for goods or hold meetings for a number of weeks has been online. This shift in the way that we communicate, and shop will have an effect in our ongoing lives- even post-pandemic.
More than ever, therefore, business will be conducted online. While the online space has always been important, it is now vital that you use it as a way to advertise to potential buyers.
BusinessForSales.com has conducted a survey in order to give you the facts of how our site is being used to find potential buyers their next investment. Read on to discover what it revealed and how you can take advantage of it.
Buyers with capital are on the lookout
What became clear through the survey is that, although there has been a massive dip in the economy, the resulting historic lows of interest rates have pushed new buyers onto our site.
When asked, “How much do you agree with the following statement? With interest rates at historic lows, and with sellers being more willing to drop asking prices, there has never been a better time to buy a business or franchise,” 40.15% of respondents said they agree and 23.48% said they strongly agree. In comparison, only 1.52% strongly disagreed.
What is clear is that buyers on our site are ready to invest their money in a worthwhile opportunity. Advertising online gives you the chance to reach these users.
It is also important to note that 68.55% of respondents reported that they have more than $50 000 to spend.
While it may seem counter-intuitive, the buyers are out there. The work of a broker will be to find these buyers and that is where online advertising comes in. Previously steadfast networks might not have the reach that is needed in order to find these cash rich investors.
Now is the time to shift your thinking
The pandemic has shaken things up business wise and it is important that you use this to create new opportunities for yourself. Reaching out on new platforms is imperative if you are to keep going through these trying times. Proactivity is key.
“While there was an initial drop in online users searching for businesses to buy, this has now crept back towards pre-pandemic levels as confidence comes back to the market. Brokers looking to proactively take advantage of the market bounce back, should advertise their listings with online marketplaces in order to maximise their buyer reach,” Bruce Hakutizwi, Director BusinessesForSale.com.
Sourcing deals online for brokers will become part and parcel of the job and getting onboard now will give you an advantage. Give yourself time to decide how to integrate this process into your business. Luckily, the process is relatively simple and low cost and there is, in most cases, a customer services department at your beck and call.
A long-term strategy
While advertising online may seem like something instantaneous, making online advertising a part of your long-term strategy will be likely to bring you success. You can use online marketplaces to build awareness of your listings that can create a new network for you.
Our survey found that 56.15% of respondents had been looking for a business for more than 6months and 48.46% were not first-time buyers. This indicates that there is room for you to connect with an audience and build a system of relationships that can keep generating leads for months to come.
This is also a very low-cost option for advertising your listings with many online marketplaces willing to negotiate a lower price for multiple listings. When business is slow, this may be the most important reason to choose to advertise online.
By Anthea Taylor, Content Producer at Dynamis and writes for all titles in the Dynamis stable including BusinessesForSale.com, FranchiseSales.com and PropertySales.com as well as other industry publications.