How Google Analytics Can Benefit Your Business

How Google Analytics Can Benefit Your Business

In last week’s Business Advisory Reboot Seminar, we focused on Google Analytics, and how to make the most out of this tool. Joining us was expert Hemal Desai of Anuva Technologies. Desai is a proven Google Analytics, WordPress and SEO expert. Anuva Technologies has a long and proven track record working with clients in a variety of industries, including business brokers and M&A advisors. Further, Anuva Technologies is a Premier Google partner and is frequently listed as one of the top 50 SEO companies in the world. You can view the webinar here.

Every good general knows the importance of fully utilizing every available tool and resource. There is a powerful tool that many business owners, including business brokers and M&A advisors, either don’t use or don’t use to its full potential. That tool is Google Analytics. This service was launched in 2005 and is a platform inside the Google Marketing Platform brand.

Information is Power

The old saying, “information is power,” has never been more relevant than in today’s highly data driven, fast-paced global trade and commerce environment. Savvy business owners realize that with more high-quality information, it is possible to make better data driven decisions. Not only is Google Analytics a key way of acquiring essential data about how prospects are interacting with your website, but it is also a free tool. As Desai points out, while there is a paid version of Google Analytics, the free version of this powerful Google software will be robust and useful enough for most users.

There are many additional reasons to use Google Analytics, for as Anuva Technologies’ Desai states, “Even though Google Analytics is free, it’s has an amazing number of features.” Topping the list of reasons that business brokers should incorporate Google Analytics into their website is that the software is highly user-friendly.

How to Set up Google Analytics

The process of setting up Google Analytics is simple. Users can set up a free account and then place the Google Analytics tracking code on their website. After that step is completed, the software will begin compiling a range of very useful and actionable data, which can easily be accessed via Google Analytics dashboard or landing page.

Results in Real Time

Once you have Google Analytics up and running, you’ll be able to receive real time information on many different data points. This data can be analyzed and then used to change not only how you use and set up your website, but also how you operate your business. Again, information is power, and Google Analytics is definitely worth your time.

In our next article, we’ll explore more of the specific ways that Google Analytics and help you. If you’ve ever wondered how good of a job your website and SEO are doing at reaching prospects online, then using Google Analytics is a must.