25 Apr Built to Sell Radio: From Product-Driven to Purpose-Driven
Paul Nielsen built HomeTech, a company focused on creating healthier homes by installing skylights for natural lighting and advanced systems for better air quality. The business was generating around $1.4 million in EBITDA when an industry competitor approached Nielsen about acquiring HomeTech.
The acquirer offered $4 million which Nielsen accepted, only to have the deal fall apart in diligence a few weeks later.
Nielsen learned from the experience and eventually ended up selling for around $8 million a few years later. In this episode, you’ll discover how to:
- Systematize your business.
- Transition from a product-driven to purpose-driven.
- Calculate your walk away number.
- Spot the “good cop, bad cop” charade.
- Ace due diligence.
