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Built to Sell Radio: Building to Sell: The Molzi Journey from Startup to Brainlabs Acquisition

17 Jul Built to Sell Radio: Building to Sell: The Molzi Journey from Startup to Brainlabs Acquisition

Posted at 08:41h in Webinar Archive by

In 2017, Chris Mole, based in the UK, founded Molzi, a full-service digital marketing agency catering to Amazon sellers. As pioneers in the field, the company witnessed significant growth. By 2020, amidst the lockdown-fueled e-commerce boom, Molzi doubled its team size to over 70 employees and generated revenues exceeding ÂŁ4.5 million.

In 2021, their success caught the eye of Brainlabs, who acquired Molzi, paying 75% of the purchase price upfront and committing the remaining 25% to an earn-out agreement. In this episode, you’ll learn how to:

  • Leverage ‘hook products’ to reel in new customers.
  • Employ top talent affordably using Chris’ innovative hiring approach.
  • Build to sell without planning to sell and why it matters.
  • Time the sale of your business to maximize its value.
  • Forge connections with potential buyers long before you’re ready to sell.
  • Shrink your earn-out period and boost your upfront cash.