27 Nov Acquiring Minds: Escaping Golden Handcuffs by Buying a Business | Gretchen Roberts Interview
Gretchen Roberts was a senior director of marketing at a big company. She was 45 with four kids, and paid very well. But she looked up the corporate ladder and saw… more of the same. More presentations, more meetings, more travel. She didn’t want that for the next chapter of her career, but the big salary acted as golden handcuffs. To unshackle herself, she’d need to find a solid replacement income. She did just that by buying an accounting firm (of all things). Not the most obvious choice for a marketer — although as you’ll hear, Gretchen used the fact that she is not a CPA to her advantage.