04 Mar Built to Sell Radio: Carl Allen on Cashing out While Protecting Your Brand and Culture Along the Way
When it comes to your endgame, what’s your highest priority? Do you want to maximize your personal wealth and walk away? Or do you want to de-risk but keep some chips on the table? Or is your highest priority protecting your culture, your employees, and the legacy you have built? If your goal is to protect your culture, then selling to an individual investor may be worth considering.
In this episode of Built to Sell Radio, you’ll hear from Carl Allen, a former guest and HP executive who was responsible for acquiring companies for the tech giant. These days, Carl teaches individual investors how to buy their first business. You’ll get inside the minds of the individual investors Carl coaches to understand how they structure acquisition offers, and you’ll discover the telltale signs that an individual investor is either going to honor or ruin your company’s legacy. You’ll discover how to:
- Protect your culture and employees when you sell.
- Minimize the risk of signing a personal guarantee.
- Spot an individual investor who is likely to honor—or ruin—your legacy.
- De-risk your company for an acquirer.
- Leverage the “buy box.”
- Make your company irresistible to individual investors.
- Ensure you’re happy after selling your company.
