19 May C-Store vs. Quick Serve Restaurant
We found the following of interest to anyone selling C-Stores. The chart points out the growing popularity for convenience food.
“Reasons for choosing this c-store over other places for purchasing prepared food over even quick service restaurant. Note also that convenient location was very important over quick services establishments.
C-store vs. QSR off-premises, 2009 percent of traffic
|Always/Regularly go there||25%||18%|
|Did not have time/hurry||23%||18%|
|I like it there||23%||29%|
|Had a special taste/craving||10%||23%|
|Went for specific menu item||10%||20%|
|Quality of food||10%||17%|
|Good variety of foods to choose||09%||10%|
|Wanted a light meal||07%||04%”|
Source: The NPD Group as seen in Nation’s Restaurant News, October 18, 2010. www.nrn.com