19 May C-Store vs. Quick Serve Restaurant
We found the following of interest to anyone selling C-Stores. The chart points out the growing popularity for convenience food.
“Reasons for choosing this c-store over other places for purchasing prepared food over even quick service restaurant. Note also that convenient location was very important over quick services establishments.
C-store vs. QSR off-premises, 2009 percent of traffic
| Reasons | C-Store | QSR off-Premises |
|---|---|---|
| Convenient Location | 56% | 40% |
| Always/Regularly go there | 25% | 18% |
| Did not have time/hurry | 23% | 18% |
| I like it there | 23% | 29% |
| Good price | 21% | 25% |
| Had a special taste/craving | 10% | 23% |
| Went for specific menu item | 10% | 20% |
| Quality of food | 10% | 17% |
| Good variety of foods to choose | 09% | 10% |
| Wanted a light meal | 07% | 04%” |
Source: The NPD Group as seen in Nation’s Restaurant News, October 18, 2010. www.nrn.com
