C-Store vs. Quick Serve Restaurant

C-Store vs. Quick Serve Restaurant

We found the following of interest to anyone selling C-Stores. The chart points out the growing popularity for convenience food.

“Reasons for choosing this c-store over other places for purchasing prepared food over even quick service restaurant. Note also that convenient location was very important over quick services establishments.

C-store vs. QSR off-premises, 2009 percent of traffic

ReasonsC-StoreQSR off-Premises
Convenient Location56%40%
Always/Regularly go there25%18%
Did not have time/hurry23%18%
I like it there23%29%
Good price21%25%
Had a special taste/craving10%23%
Went for specific menu item10%20%
Quality of food10%17%
Good variety of foods to choose09%10%
Wanted a light meal07%04%”

 

Source: The NPD Group as seen in Nation’s Restaurant News, October 18, 2010. www.nrn.com