02 Feb Insights from the Founder of The Value Builder System
Author, certified value builder advisor, and founder of The Value Builder System, John Warrilow shared many insights during our recent webinar. In this article, we will take a closer look at some of those insights and outline the steps that you can take to attract more sellers.
Like many industry experts, Warrilow has explored the impact of the COVID pandemic on the buying and selling of businesses. His findings are particularly interesting. Here are 4 main takeaways from his research.
- Warrilow’s research discovered that there was a striking 350% spike in the number of people who expect their business to decline.
- A second main finding was that there was a sharp drop in the number of business owners who wanted to transition their business to their children. The percentage of business owners who now want to sell their business to a third party has increased markedly, with Warrilow noting that the idea of selling to their kids has “really dropped off a cliff.”
- A third finding in Warrilow’s research regarding the pandemic and business owners indicated that owners are moving forward their sell by dates.
- Owners that stated they wanted to keep their business for a decade dropped by a sizable ten percent.
All of this adds up to the fact that the current psychology of many business owners has changed. In these findings we see that business owners may for now, and in the future, be more receptive to the idea of selling. This factor could translate into being more receptive to working with a business broker or M&A advisor.
Warrilow’s latest book, The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top was written to educate business owners as to why they should use business brokers to sell their businesses. The book outlines what business owners need to do before selling, how they can create competitive tension, tips and tricks for negotiations and more. Warrilow interviewed over 300 business owners who have successfully sold their companies and distilled down their insights for the book. If you are looking for a powerful new tool, one that can help convince business owners that they need professional help to sell their business, you will likely discover that The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting On Top has a good deal to offer.
Warrilow’s book can be used as a marketing tool to outline, in an impartial fashion, why opting to work with a broker is in the best interest of every business owner. One key point focal point of the book is that business owners should skip trying to find the perfect “magical time” to sell their business. Additionally, Warrilow notes, “I make the strong recommendation in the book that the best time to sell your company is not during some mysterious macroeconomic environment. It is when someone is willing to buy it and you get an offer. And that is because at that point, you’re in the position of strength.”
Through The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting On Top, Warrilow has created a powerful new tool. It’s one that can help those looking for a new way to reach and enlighten business owners as to the considerable value that they bring to the table. The book is available in a special addition that can be customized so that it aligns with your brand.
